The Communication
Arts graduate plays a vital role in gathering and disseminating
information through the mass media.
There are four
areas of specialization within the Communication Arts program:
- Advertising
/ Public Relations
- Broadcast
Journalism
- TV Production
- Print Journalism
Each option
prepares students for entry level jobs in the media.
IMPORTANT
DATES
|
Fall
|
Winter
|
Fees Due |
August
4, 1999 |
Nov.
29, 1999 |
Lectures
Begin |
Sep.
1, 1999 |
Jan. 4, 2000 |
Add/Drop
Period |
Sep.
1-9, 1999 |
Jan.
4-11, 2000 |
Last
day to Withdraw |
Nov.
17, 1999 |
March
28, 2000 |
Last
Day of Lectures |
December
13, 1999 |
April
20, 2000 |
No
Classes |
Sep.6,
Oct.11, Nov.11 |
Feb.
21-25, 2000 |
Field Trips |
n/a |
n/a |
Practicum
Placement |
n/a |
n/a |
Final
Exams |
Dec.
14-17, 1999 |
April
24-27, 2000 |
ADMISSION
REQUIREMENTS
New students
are accepted into the Communication Arts programs for the Fall term
only.
Academic
Requirements
Applicants are required to have an Alberta High School Diploma or
equivalent with a minimum 60% in English 30 or English 33 or equivalent.
Applicants are also required to achieve a minimum 60th percentile
in Reading and Sentence Skills sections of Computerized Placement
Test or equivalent.
Alternate Admission
applicants are assessed on past education and work experience. Communication
Arts places high emphasis on history, government and current affairs.
- All program
assignments must be typed. Lack of keyboarding skills could inhibit
achievement.
Professional
Suitability
Applicants are interviewed by the department to assess personal
motivation and work attitudes. During the interview, all Applicants
must write a 500-word composition demonstrating knowledge of the
media area they intend to study. The paper is assessed by the department
on research content, organizational and grammar skills, word usage,
sentence construction and transitions.
PROGRAM
FEES
|
YEAR
I
|
YEAR
II*
|
Tuition |
$2477
|
$2590
|
Studentsı
Association |
$84
|
$91
|
Books
and Supplies |
$1084
|
$543
|
TOTAL
FEES
|
$3645
|
$3220
|
All fees are
approximate and are based on a full credit load for each program
(the number of credits may depend upon the elective courses selected)
and is subject to change. Costs of books and supplies are estimated.
Supply costs include only the specialized materials and equipment
needed for the program and not basic stationery supplies. The LCC
Studentsı Association fees are subject to change. For more detailed
information on tuition fee calculation and other fees, students
are advised to consult the FEES section of this Calendar.
* YEAR II fees
are based on the Advertising/Public Relations specialization, fees
for other specializations will vary.
PRIOR
LEARNING ASSESSMENT
Students accepted
into this program have the opportunity to apply related employment,
volunteer, educational or training experiences toward the completion
of the program. For information on Prior Learning Assessment, students
should contact the Registrarıs Office.
GRADUATION
Students are
awarded a Communication Arts Diploma upon successful completion
of 90 credits.
EMPLOYMENT
OPPORTUNITIES
Depending
on the area of specialization, a graduate may find work as a writer
or reporter in the television, radio and newspaper/magazine industry;
announcer for radio or television; radio commercial writer / producer;
radio/television researcher; newspaper / magazine copy editor; public
relations practitioner in government or private industry; media
salesperson; industrial promotion or marketing; media photographer
for a newspaper, magazine or radio and television stations.
TRANSFER
AGREEMENTS
University
of Calgary
Graduates of the Communication Arts diploma will receive block transfer
credit for four half junior courses and six half senior courses
in Communications Studies. The program is currently negotiating
a 2+2 transfer arrangement with the University of Calgary which
may be in effect by the time of printing.
Athabasca University
Graduates of Communication Arts can earn a Bachelor of Professional
Arts in Communications from Athabasca University by receiving credit
for their two years at LCC and completing an additional 60 credits
of a 120 credit program through AU.
University
of Great Falls
Graduates of the Communication Arts two-year diploma (Broadcast
Journalism option) may receive up to two years credit toward a Bachelor
of Arts degree majoring in Broadcast Communication at the University
of Great Falls, Montana. Students may complete degree requirements
through distance education telecom or by attending the University
of Great Falls campus. Details regarding admission requirements
and course selection can be obtained from the LCC Communications
and Multimedia Team Leader.
University
of Lethbridge
LCC graduates may also apply their Communication Arts diploma to
two courses or six unspecified credits in the Faculty of Arts and
Science at the University of Lethbridge.
CURRICULUM
PRINT JOURNALISM
This two-year diploma program option trains students as reporters
or editors in weekly or daily newspapers. Students also receive
training that could help them in a career in the expanding field
of magazine writing, editing and layout. Part of the training applies
traditional media skills to the Internet. Students receive practical
training on campus and off campus through the College newspaper,
Endeavor. As well, students are required to complete a practicum
with a media company off-campus. Students start writing in the classroom,
advance to reporting about campus events and people, and finish
by covering the city. They also learn to write the simple story,
then the more complex. Graduates are prepared for entry level positions
in writing, reporting, editing and photography.
Year I Fall Term Hours/Week Credits
CAP 150 Black and White Photography (1-3) 4
CAP 152 Mass Communication (3-0) 3
CAP 155 Reporting (5-0) 5
CAP 156 Introduction to Advertising (3-0) 3
CAP 157 Media Writing (3-0) 3
CAP 174 Computer Skills for the Media (1-2) 3
PSC 150 Local Government and the Judiciary (3-0) 3
Total 24 credits
Year I Winter
Term Hours/Week Credits
CAP
153 Print Copy (3-0) 3
CAP 158 Communication Process (3-0) 3
CAP 160 Print Journalism I (3-2) 5
CAP 170 Communications Law (3-0) 3
CAP 254 Public Relations I (3-0) 3
HIS 165 Canadian History (4-0) 4
Total 21 credits
Year II Fall
Term Hours/Week Credits
CAP
258 Photo Journalism I (1-2) 3
CAP 260 Print Journalism II (3-2) 5
CAP 262 Editing I (2-2) 4
CAP 266 Campus Newspaper I (2-4) 6
CAP 274 Public Relations II (3-0) 3
Total 21 credits
Year II Winter
Term Hours/Week Credits
CAP
210 Practicum (off-campus) (0-4) 4
CAP 263 Editing II (2-2) 4
CAP 267 Campus Newspaper II (2-4) 6
CAP 270 Print Journalism III (2-3) 5
PSC 160 Canadian Political Systems (5-0) 5
Total 22 credits
BROADCAST JOURNALISM
The Broadcast
Journalism two-year diploma helps students become skilled in reporting
and writing for radio. They produce news and sports, music programs,
features and lifestyles. Hands-on experience is gained on-air through
CLCC Radio. Students learn digital techniques, audio control, voice
control, announcing and reporting techniques. There are four terms
of writing and producing newscasts, updates, documentaries and other
electronic material. Students are in constant contact with professional
broadcasters from radio and television stations in the Lethbridge
area and are required to complete a practicum off-campus.
Year I Fall
Term Hours/Week Credits
CAP 121 Basic TV Operations I (2-0) 2
CAP 125 Basic Radio Operations I (1-1) 2
CAP 152 Mass Communication (3-0) 3
CAP 155 Reporting (5-0) 5
CAP 156 Advertising (3-0) 3
CAP 157 Media Writing (3-0) 3
CAP 174 Computer Fundamentals (1-2) 3
CAP 191 Radio Announcing I (3-0) 3
Total 24 credits
Winter Term
Hours/Week Credits
CAP
126 Basic Radio Operations II (1-1) 2
CAP 158 Communication Process (3-0) 3
CAP 168 Broadcast Journalism I (5-0) 5
CAP 170 Communication Law (3-0) 3
CAP 188 Commercial Writing (3-0) 3
CAP 196 Television Announcing (3-0) 3
CAP 255 Sales Practice (3-0) 3
Total 22 credits
Year II Fall
Term Hours/Week Credits
CAP
108 Broadcast Management (2-0) 2
CAP 202 Broadcast Production I (2-4) 6
CAP 252 Broadcast Journalism II (3-2) 5
CAP 273 Program Production I (1-1) 2
CAP 288 Commercial Writing I (3-0) 3
HIS 165 Canadian History (4-0) 4
Total 21 credits
Year II Winter
Term Hours/Week Credits
CAP
203 Broadcast Production II (2-4) 6
CAP 210 Practicum (off-campus) (0-4) 4
CAP 253 Broadcast Journalism III (3-2) 5
CAP 254 Public Relations I (3-0) 3
CAP 283 Program Production II (1-1) 2
PSC 165 Canadian Government (4-0) 4
Total 24 credits
ADVERTISING / PUBLIC RELATIONS
In this two-year diploma program, students are prepared
for work in a variety of entry level positions in the communications
industry. Their training includes writing, sales, marketing, advertising
production and newspaper production. The emphasis is on the practical.
All students gain experience in computer layout. Students work on
the Endeavor both in editorial and advertising. Each student is
required to complete a practicum with a company or institution involved
in public relations.
Year I Fall
Term Hours/Week Credits
CAP 150 Black and White Photography (1-3) 4
CAP 152 Mass Communication (3-0) 3
CAP 155 Reporting (5-0) 5
CAP 156 Introduction to Advertising (3-0) 3
CAP 157 Media Writing (3-0) 3
CAP 174 Computer Skills for Media (1-2) 3
PRS 155 Speech (3-0) 3
Total 24 credits
Year I Winter
Term Hours/Week Credits
CAP
153 Print Copy (3-0) 3
CAP 158 Communication Process (3-0) 3
CAP 160 Print Journalism I (3-2) 5
CAP 170 Communication Law (3-0) 3
CAP 254 Public Relations I (3-0) 3
CAP 255 Sales Practice (3-0) 3
Total 20 credits
Year II Fall
Term Hours/Week Credits
CAP
191 Campus Media I (2-4) 6
MKT 188 Marketing (5-0) 5
CAP 262 Editing I (2-2) 4
CAP 274 Public Relations II (3-0) 3
CAP 281 Visual Communications (1-2) 3
ENG 257 Public Relations Writing (1-2) 3
Total 24 credits
Year II Winter
Term Hours/Week Credits
CAP
188 Commercial Writing (3-0) 3
CAP 210 Practicum (off-campus) (0-4) 4
CAP 291 Campus Media II (2-4) 6
HIS 165 History (4-0) 4
MGT 269 Management Issues in Ad/PR (2-2) 4
Total 20 credits
TV PRODUCTION
This two-year diploma is built upon core communication arts skills,
listed as employment requirements by most employers in the video
production and Community Television field. This program option gives
students an opportunity to apply business skills in sales, marketing,
public relations and organization to community television. Hands-on
experience in television production and equipment operation take
place via a partnership with local industry. Students enrolled in
the option get extensive on-the-job training. They are
required to work on campus, on remote and at CATV, Channel 12 (Lethbridges
community cable television station). Evening and weekend work is
necessary.
Year I Fall
Term Hours/Week Credits
CAP 121 Basic Television Operation I (2-0) 2
CAP 125 Basic Radio Operations I (1-1) 2
CAP 152 Mass Communications (3-0) 3
CAP 155 Reporting (5-0) 5
CAP 156 Introduction to Advertising (3-0) 3
CAP 157 Media Writing (3-0) 3
CAP 174 Computer Fundamentals (1-2) 3
CAP 191 Radio Announcing I (3-0) 3
Total 24 credits
Year I Winter
Term Hours/Week Credits
CAP
122 Basic Television Operation II (2-0) 2
CAP 131 Community Television Programming I (5-0) 5
CAP 158 Communication Process (3-0) 3
CAP 161 Producing and Script Writing (3-0) 3
CAP 196 Television Announcing (3-0) 3
CAP 254 Public Relations I (3-0) 3
CMM 170 Web Development / HTML Programming (1-2) 3
Total 22 credits
Year II Fall
Term Hours/Week Credits
CAP
166 Community Television Management I (2-0) 2
CAP 185 Electronic Field Production (2-3) 5
CAP 241 Community Television Programming II (4-4) 8
CAP 245 Community Television Production Skills I (2-0) 2
MKT 188 Marketing (5-0) 5
Total 22 credits
Year I Winter
Term Hours/Week Credits
CAP
170 Communication Law (3-0) 3
CAP 232 Community Television Management II (2-0) 2
CAP 243 Community Television Programming III (4-4) 8
CAP 246 Community Television Production II (2-0) 2
CMM 265 Digital Video Editing (1-3) 4
PSC 150 Local Government and the Judiciary (3-0) 3
Total 22 credits
TO CAP COURSES...
THE ENDEAVOR
AND CLCC RADIO
Communication Arts students in Print Journalism, Broadcast Journalism
and Advertising/Public Relations are required to work for either
The Endeavor or CLCC Radio, or both. The Endeavor is a tabloid newspaper
published for nine weeks each term and distributed on campus and
throughout the community as well as on the Internet. The approach
is to provide as realistic a setting as possible. Students start
work on The Endeavor during the second term by reporting and writing
College and off campus news. Students who choose the Broadcasting
specialization are required to fill various shifts and fulfil assignments
for the College radio station. CLCC Radio broadcasts on closed circuit
throughout LCC eight hours each weekday. Students are trained in
various formats of rock, country and FM. Students are expected to
keep accurate logs of their programs and must follow Canadian Radio/Television
and Telecommunication Commission regulations.
|